New Market Perspective
  • Business
  • Politics
  • Investing
  • World
  • Business
  • Politics
  • Investing
  • World

New Market Perspective

Business

Here’s what the NBA’s new media deal means for hoops fans

by admin July 26, 2024
July 26, 2024
Here’s what the NBA’s new media deal means for hoops fans

The NBA announced a new media deal late Wednesday that would end its long-standing relationship with TNT, while adding and restarting partnerships with Amazon and NBC — expanding the reach of professional hoops but potentially posing new access issues to fans.

Starting in the 2025-2026 season, existing partner ABC and its sister network ESPN will now share broadcast rights with Amazon Prime Video, NBC and the NBCUniversal-owned Peacock. The league is seeking to wind down its 35-year tie-up with TNT, although it is now facing a lawsuit from TNT’s parent, Warner Bros. Discovery, as it does so.

Barring a dramatic last-minute change, all of this means the upcoming 2024-2025 season will be the last to feature the popular ‘NBA on TNT’ broadcast. Co-anchor and NBA Hall of Famer Charles Barkley said last month he would retire from TV following this season.

“Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” NBA Commissioner Adam Silver said in a statement. “These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”

Comcast’s NBCUniversal is the parent company of NBC News.

The new arrangement means that a year from now, NBA fans looking for a complete national viewing schedule will have to subscribe to two streaming platforms: Peacock and Amazon Prime Video. And if they want to avoid traditional TV entirely, they’ll need a third: ESPN’s upcoming streaming service.

Still, many games will be available through traditional broadcast channels on ABC and NBC, and through cable via ESPN. The NBA will continue to sell a separate League Pass subscription that starts at $14.99 a month.

Here’s what a sample basketball week looks like according to the new agreement:

Early-round playoff games will also be split up among the networks; ABC will remain the exclusive home of the NBA Finals.

The deal also includes expanded WNBA coverage among those networks, with 125 games slated to be televised.

The deal marks a return of the basketball league to NBC after a run from 1990 to 2002 that coincided with the game’s rise to international popularity led by stars such as Michael Jordan, Shaquille O’Neal and Kobe Bryant. Mike Tirico will anchor the network’s coverage, NBC Sports President Rick Cordella told Richard Deitsch of The Athletic on Wednesday.

For the past 22 years, games have been split among ABC, ESPN (both owned by Disney) and TNT. The most recent agreements with those networks generated $24 billion, according to CNBC.

With the new deal, the NBA has nearly tripled that figure to approximately $76 billion, according to The Associated Press.

Live sporting events are highly coveted by broadcast groups because of the viewership they can command. This year’s regular season averaged 1.09 million viewers across ABC, ESPN, TNT and the league-owned NBA TV. While that was up just 1% from last year, it was the highest all-network average in four years, according to Sports Media Watch. 

Last year’s NBA playoffs was the most watched in 11 years, according to Nielsen.

In fact, annual ratings churn is not necessarily the most important part of the negotiations for sports broadcast rights. Rather, the slate of games themselves — known as ‘inventory’ in the industry — is valuable in itself as it ensures a consistent audience.

‘Inventory is what matters,’ said Jon Lewis, who runs SportsMediaWatch.com. ‘If you’re trying to build up a streaming service like Peacock, or Amazon sports, that inventory is a big deal. They’re clearly willing to pay a lot for it.’

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Balancing a fixed income with inflation, a Georgia retiree feels stuck
next post
U.S. economy grew at a 2.8% pace in the second quarter, much faster than expected

Related Posts

Boeing’s new outsider CEO Ortberg takes the helm,...

August 9, 2024

SEC dropping crypto lawsuit, Coinbase says

February 22, 2025

Kia recalling 427,000 Telluride SUVs because they might...

March 30, 2024

Nvidia passes Apple as world’s most valuable company

November 8, 2024

Krispy Kreme stock plunges after doughnut chain pauses...

May 9, 2025

The fight for the future of the Murdoch...

September 10, 2024

Trump Media shares plunge after company files to...

April 16, 2024

Gold prices hit another record high after fresh...

April 4, 2024

Job scams surged 118% in 2023, aided by...

July 10, 2024

Tesla is the new meme stock, according to...

July 11, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • At 90, the Dalai Lama braces for final showdown with Beijing: his reincarnation

      July 4, 2025
    • Russia becomes first nation to recognize Taliban government of Afghanistan since 2021 takeover

      July 4, 2025
    • Two arrested over ‘Chinese blessing scams’ targeting elderly Asian women in Australia

      July 4, 2025
    • Russia launches record number of drones at Ukraine after latest Trump-Putin phone call

      July 4, 2025
    • Elephant kills two female tourists from the UK and New Zealand in Zambian national park

      July 4, 2025
    • What is happening in South Korea? Seoul has caught the lovebug that nobody wants

      July 4, 2025

    Popular

    • 1

      Top 5 Junior Copper Stocks on the TSXV in 2023

      December 22, 2023
    • 2

      Canada Silver Cobalt Begins Drilling at Lowney-Lac Edouard in Quebec, Targeting Nickel-Copper-Cobalt Mineralization

      December 22, 2023
    • 3

      Crypto Market 2023 Year-End Review

      December 22, 2023
    • 4

      10 Top Oil-producing Countries (Updated 2024)

      October 19, 2024
    • 5

      Top 10 Uranium-producing Countries (Updated 2024)

      April 18, 2024
    • 6

      Powered by rain, this seed carrier could help reforest the most remote areas

      December 19, 2023
    • 7

      A troubling theory about traders profiting from Hamas’ attack on Israel drew much attention. Why it may not be so simple.

      December 13, 2023

    Categories

    • Business (1,398)
    • Investing (3,442)
    • Politics (4,517)
    • World (4,416)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: newmarketperspective.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.


    Copyright © 2025 newmarketperspective.com | All Rights Reserved